Position
Drift is a creative and audiovisual direction studio. The idea comes in here and comes out on screen.
The method
The principle
Drift builds image from the real, not from an idea of the real.
What enters the screen already existed somewhere, and it was the framing that took its name away.
Films
Grupo Fleury · 100 years
Enter the film →
All films
What Drift delivers
01 — 06
Projects
Product · Visual system and platformConectaThe platform that makes the brand's pieces from a conversation.
Pharmaesthetics · AI activation at trade fairsKirialysThe person takes a photo and, in under a minute, enters the film's universe.
Contact
A film about presence, precision and belonging, built from the first frame to the last. There is a light that only exists on the way back: the Haval H6 launch tells the story of those who leave, and of what awaits those who return.
There is a world inside Rebeca. A microscopic journey through the organism of the athlete Rebeca Andrade: the body as landscape, the centenary as crossing.
A family house in four tempos. The people change, the light changes, the furniture changes; the stone stays exactly where it is.
Some discoveries are not found; they reveal themselves. A garden that opens, a golden door, dancers around a jewel: the Kirialys launch as a crossing, not an announcement.
A journey between the real and the sensory, along the path of the artist Teto: the city as labyrinth, the route as signature.
Before creating image, build clarity. A complete audiovisual system for the Faz Bem campaign: main film, derivatives and stills, designed to activate the campaign in every format.
Where data stops being abstraction and takes shape as gesture: the institutional film that chose to show people instead of numbers.
A Drift product · Visual system and platform
The platform that makes the brand's pieces from a conversation.
Scroll to open ↓What it is
Conecta is Drift's platform for creating communication pieces with AI. The person describes the idea in a conversation; the system reads the brand's identity, its strategic brain and its image bank, and returns the finished piece, sized for each network. Every client has its own palette, voice and brain. The visual language is glass: colour is never in front, it is light behind the surface.
What comes out
What the brand gains: presence every day, in its own identity, with no creative queue. Post, carousel, story and reel are born in the conversation, already in each network's format, and approved in minutes. What took days of agency work becomes routine.
Twelve demonstration brands, from twelve sectors, served by the same engine: identity, image bank and text in each one's voice.
How it works
Five roles on the same brief, in this order. Each one has an owner and is tested on its own.
The person writes the request in a conversation. The account role reads the intent and opens the piece's brief.
AccountThe writer reads the brand's brain and writes in its voice. Numbers without grounding stay out.
WriterThe art director chooses the mould, the photo from the bank and the treatment. The layout role fills it in code.
Art director · LayoutThe reviewer checks the rendered piece. Rejected, it goes back to layout; approved, it ships.
Art reviewerFinished image, editable code and named fields. The piece changes without regenerating.
The systemThe time
The piece is born in the conversation, from request to finished image.
Daily picks: the search for what is happening, crossed with the brand.
Swapping a photo, a title or a format is an adjustment, not a new piece.
The strength
What changes from one brand to another is the kit: colour, type, logo, photos, voice and brain. The engine is one.
Identity, substance, language, proof, context and constraint. With quarantine: an unverified number never reaches a piece.
The approved layout becomes the mould and is replicated faithfully. Not a generic library.
The piece is born as editable design, with named fields. Changing it does not regenerate it.
Margins, minimum type size and dead zones measured on the render, before the art reviewer.
Post, carousel, story, invite, presentation, PDF and a 15 or 30 second reel rendered in code.
What it is
At the pre-launch trade fairs, a host arrived with an iPad. The person filled in a short form, took a photo and, in under a minute, saw themselves inside the Kirialys® universe: three images, in three contexts from the film, delivered by QR code and e-mail, ready to post with the campaign hashtag. Every post pointed back to the experience. The campaign started before the product reached the market.
01 / 05 · lu.martins
kirialys.com.br · 01 / 06 · Arrival
How it works
From photo to finished image in four layers. The person only sees the wait, with a sequence of messages.
A selfie on the iPad, any light, any background. A short form, with image-use consent.
Host · at the standThe AI analyses the photo and picks, from the campaign's collection, the three contexts that best speak to the person.
DriftEach call sends the photo and the context image. The person is reinterpreted inside the world of the film, with no product and no frame.
Drift · OpenAIThe image goes into the window of the agency's key visual: golden frame, product, calligraphy. That is what goes in the QR code and the e-mail.
Drift · MADDRIThe time
From the photo to the three images, on a waiting screen that never goes silent.
Form, photo, result and QR. The iPad goes back to the next person.
Live from 23 May to 1 June 2026.
In numbers
